Strategy Distribution Plan & Timeline

The platform that I plan to use the most is Instagram, because I believe that it is important for the audience to connect brand information with visuals, as it is a clothing company and unique in design. Each post would be from an official Gosha Rubchinskiy account, and everything that is circulated on social media platforms would have the Gosha name attached to it.

Posts will be visually appealing and match to the brand personality of being minimal, simplistic, cool, and exclusive. Posts will be a mixture of runway shots, stills from photoshoots, marketing and advertising campaign materials, celebrity cameos, and other promotional materials. There will be a varying mix of all of these kinds of content, but there will not be a specific order or sequence that it will be in. There may be 3 runway shots in a row, followed by two celebrity cameos, etc - it will be randomized.

In order to implement this strategy, I plan to schedule some posts on scheduling services like Hootsuite. The scheduling of posts will be done for expected content, i.e. new collections coming out and their release dates, information about fashion shows and presentations, information about the wholesale of products, etc. Other content is to be organically posted by the content manager and the social media team. They also have the ability to schedule posts if they deem it necessary. I plan to post five to seven times a week with varying content.

This strategy plan is going to help me reach my goals because the main purpose is to reach the widest audience and spread awareness about a brand that has been left out of the social media narrative because of its previous lack of presence.