Business Goals and Outcomes

The goal for my social media plan is to create a more active online presence for the Gosha Rubchinskiy brand. Since they currently do not have a substantial social media presence, I feel that creating one for them will increase brand awareness and popularity, and ultimately increase their sales.

In order to keep track of this, I plan to pay a lot of attention to the follower count and engagement on the posts. This includes the accumulation of followers, number of likes and comments, and the kinds of interactions in the comments. I would like to see an increase of all categories. As a brand, I would also like to personally interact with followers about their questions, concerns, and praises.

The goal of the brand is to increase clothing sales, but I feel that an extremely important part of that is increasing its social media popularity. Streetwear is making strides in becoming a widely popular genre of clothing, and I think that the Gosha Rubchinskiy brand could benefit from this infatuation that is sweeping the fashion world.