Measurement Plan

The targets of the content put out on social media are fashion forward individuals who have a knack for streetwear and unconventional styles. These people are drawn to the Gosha Rubchinskiy brand because of its unique origin, inspiration, and its exclusivity. They have probably heard about Gosha and how his collections are continuously collaborating with well-known brands such as Adidas, FILA, Reebok, and Burberry. They may have seen Gosha throughout the coverage of various fashion weeks, but they have had trouble finding an online presence and have found it difficult to purchase pieces from various collections. With the emergence of Gosha on social media, they are eager to follow the profiles and pay attention to the content, as it is something they have never seen before on social media.

The outcomes of these tactics is simple. For one, the brand wants awareness. They want people to be talking about their clothes and telling their friends about it. They want to engage with fans and followers and give these people an insight to what is currently going on with the brand, what's coming, and what to expect. Also, the brand wants sales. They want people to feel the need to buy their clothes because they "have to have it."

In order to measure these things on Instagram, there has to be a lot of attention paid to follower count. Applications can be downloaded to track the number of followers gained and lost, as well as data describing growth of social profiles based on these numbers. Another thing that has to be measured is engagement. Comments should be monitored for people who are sharing the content with their friends. Also, likes should be monitored to make sure that the social profiles that are engaging with the brand are legitimate, and not robots or accounts that have been bought for interactions. These kinds of spam accounts compromise the integrity of the brand.