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MY WEBSITE

Welcome to my "Process Doc" page. Here is my work leading up to my final social media strategy where I created a step-by-step plan for the Gosha Rubchinskiy brand. This also includes a workshop with a fellow classmate about our progress towards the end of the semester.

Rationale

The choices I've made for my strategy for the Gosha Rubchinskiy brand are somewhat reflective of the competitor that I highlighted...

Measurement Plan

The targets of the content put out on social media are fashion forward individuals who have a knack for streetwear and unconventional...

Content Sample #3

This content sample features A$AP Rocky, a popular rap artist, wearing a Gosha Rubchinskiy x FILA t-shirt at New York Fashion Week. This...

Content Sample #3

Content Sample #3

Content Sample #2

This content sample features a piece from the Gosha Rubchinskiy x Adidas collection. This is a recent collaboration and is unique because...

Content Sample #2

Content Sample #2

Content Sample #1

This content sample is an Instagram post showcasing the Gosha Rubchinskiy Fall 2018 Menswear collection that just recently hit the...

Content Sample #1

Content Sample #1

Strategy Distribution Plan & Timeline

The platform that I plan to use the most is Instagram, because I believe that it is important for the audience to connect brand...

Featured Posts

Rationale

Recent Posts

Workshop with Makenzie

Rationale

Measurement Plan

Content Sample #3

Content Sample #2

Content Sample #1

Strategy Distribution Plan & Timeline

Business Goals and Outcomes

Style Guide

Social Media Policy

Archive

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