Audience Analysis
Primary Audience: The primary audience, as outlined in Shields' book, is the "direct target; the audience for which you are designing...
Content Example #3
I consider this to be an example of good content because it depicts the brand's products in a creative, artistic way. This bag is one of...
Content Example #2
I consider this to be an example of good content because it features Off-White's recent runway show as seen in Vogue Magazine. This post...
Content Example #1
I consider this to be an example of good content because it depicts the popularity of the Off-White brand by including a photo of a...
Competitor Analysis
For this analysis, I decided to look at another popular streetwear brand, Off-White. This brand is similar to Gosha Rubchinskiy in that...
Brand Analysis
Gosha Rubchinskiy, as a brand, is known for its exclusivity. They don’t have an online purchasing outlet or any physical stores, so the...
Interview Summary and Project Proposal
For this assignment, I have decided to create a social media strategy for Gosha Rubchinskiy, a Russian streetwear brand. Gosha’s brand is...
